An incomplete collection …

Be a Go-Giver (Bob Burg & John David Mann)

  1. Law of Value
    “Your true worth is determined by how much more you give in value than you take in payment.”
  2. Law of Compensation
    “Your income is determined by how many people you serve and how well you serve them.”
  3. Law of Influence
    “Your influence is determined by how abundantly you place other people’s interests first.”
  4. Law of Authenticity
    “The most valuable gift you have to offer is yourself.”
  5. Law of Receptivity
    “The key to effective giving is to stay open to receiving.”

Sales Principles (common sense)

  • Reciprocity
  • Social Proof
  • Scarcity
  • Sympathy
  • Consistency & Commitment
  • Authority
  • Cohesiveness

Derived from this & this German website.

Story Brand

  1. Problem
  2. Solution
  3. Result

My own interpretation on how to develop the most fundamental basis for a Story Brand.

Win Friends & Influence People (Best of)

  • Don’t criticize, condemn or complain
  • Praise & appreciate honestly & sincere
  • Become genuinely interested in other people & listen
  • Avoid arguments
  • See things from the other persons POV