Notes on Start with Why by Simon Sinek
– story
– why
– trust = actions in aligned with values/beliefs
– values should be formulated in verbs (aka. measurable actions) rather than nouns
– (company)culture
– commonalities
– (benefits over features)
– start with why: belief (why) -> action (how) -> result (what)
– WHY- & HOW-types oftentimes complement each other (visionary & skilled)